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My Bridge 4 Life™ was developed by its founder Roger Holzberg, current creative director for the National Cancer Institute and former Disney Imagineer. Having created the survivorship program on which My Bridge 4 Life™ is based, he is now over 5 years cancer-free. During the last year, in closed testing with medical concierge and cancer support groups, the My Bridge 4 Life™ team has mentored a broad cross section of patients and supporters through a wide variety of health crises. On his experience of being diagnosed with cancer, Roger says: "There is no way to describe the feeling of sitting across the desk from a physician who says the words 'you have cancer.' Though I valued the advice of my medical professionals, what I really wanted to hear was what had ALREADY worked for people just like me. My Bridge 4 Life™ will help you overcome the overwhelming nature of a life threatening diagnosis of any kind by dividing it into phases. It will show you how to gather and leverage the strength of your community (including your medical professionals), set goals for each phase, and build a wellness plan for life in the process. No one should have to face a major health crisis alone."

The following partners support our effort to provide Bridge Plans to anyone in need.

You can leave a message using the contact form below.

The IHealthBeat article "Innovation Inspired by Economics" writes about My Bridge 4 Life as "a social health network available to patients..."
http://www.ihealthbeat.org/perspectives/2010/innovation-inspired-by-economics-2010-health-it-forecast.aspx

A Health Populi article titled "What to expect when you're expecting...health reform" mentions My Bridge 4 Life as one of the "social networking tools to emerge as Patient Opinion Leaders for the newer-engaged to learn from."
http://www.healthpopuli.com/2009/12/what-to-expect-when-youre.html

This KTLA interview with Founder Roger Holzberg gives a brief overview of Tips 4 Life, and features other work being done by Methuselah Foundation, financial supporter of My Bridge 4 Life.
http://www.youtube.com/watch?v=fToEnHOotpw

Fight Aging! discusses the intent of My Bridge 4 Life™ and the role it plays as a short term strategy for long-term health.
http://www.fightaging.org/archives/2009/05/methuselah-foundation-update-rationale-for-the-my-bridge-4-life-initiative.php

My Bridge 4 Life™ YouTube Channel: http://www.youtube.com/user/MyBridge4Life

My Bridge 4 Life™ on Twitter: http://twitter.com/mybridge4life

  • What are Tips4Life?
    Tips4Life is a global database of real world wisdom, and a way for you to get advice from people who have been through what you are facing now. The Tips contributed by you and other members become a part of the Tips4Life library and are immediately made available for others to learn from. If you or anyone you know have overcome a life-threatening challenge, please take a few brief moments and share your wisdom with the people who will be following in your footsteps. Give and receive Tips 4 Your Life today.
  • What is a Bridge Book and how should I use it?
    Once you begin to build your online Bridge Plan, you can print your Bridge Book to help organize, focus and manage your treatment. Your Bridge Book serves as an organizer, a medical journal, a community address book, an empowering scrapbook of the images and mementos that give you strength and inspiration, and a legacy to your journey.
  • What is a Bridge Plan?
    A Bridge Plan is a guided plan that breaks any health challenge down into four easy-to-manage phases: Diagnosis, Treatment, Healing, and Wellbeing. There are specific goals accompanying each phase, which you set along with your community to help you build a wellness plan for life.
  • What is My Bridge 4 Life?
    My Bridge 4 Life is an online and offline community tool that takes the overwhelming nature of a major health crisis; divides it into manageable phases; sets goals for each phase with each user and their community; AND builds a wellness plan for life in the process.
  • Who developed My Bridge 4 Life?
    My Bridge 4 Life was developed by its founder Roger Holzberg, former Disney Imagineer and award-winning creative director. He is 5 years cancer-free, having created the survivorship program on which My Bridge 4 Life is based. During the last year, in closed alpha testing with medical concierge and cancer support groups, the My Bridge 4 Life team has mentored a broad cross section of patients and supporters through a wide variety of health crises. On his experience being diagnosed with cancer, Roger says: "There is no way to describe the feeling of sitting across the desk from a physician who says the words 'you have cancer.' Though I valued the advice of my medical professionals, what I really wanted was to hear what had ALREADY worked for people just like me."
  • What are the Phases, and when do they begin and end?
    DIAGNOSIS is the first phase of your health journey and the chronicle of that journey is your Bridge Plan. This phase ends when the decision is made on the first path of action (or treatment).

    TREATMENT is the second phase, ending with the completion of the initial path of action (or treatment). You are moving forward, be sure to continue documenting your journey in your Bridge Plan.

    HEALING begins when you set (3) goals, then share and validate those goals and your target completion date with your community. You have gained wisdom to get here; be sure to share you Tips 4 Life with those following in your footsteps.

    WELLBEING begins when you achieve your three goals. You have reached a major milestone. It is time to set another round of goals that you will also share with your community. This process will be the foundation of your lifelong plan for Wellbeing. And don’t forget to celebrate!
  • Roger Holzberg - Founder
    Roger Holzberg
    Roger is a 5 year+ cancer survivor, but he began learning about health challenges long ago. He became familiar with care-giving at an early age, losing grandparents, a best friend, and his mother before the age of 30. He knew it was inevitable he too would someday face a life-threatening challenge. Friends and family wondered at his substance free, party lean, active and health-focused lifestyle, as did he, until he was diagnosed on the eve of his 50th birthday. "At that moment I knew why I had lived the lifestyle I had, because that lifestyle not only gave me the mental and physical conditioning needed to face my health challenge, but knowing my body in health as well as I did gave me the means to know when something subtle was wrong. And early detection is a huge benefit." A year after radiation as a competitive triathlete raising money for those less fortunate, he learned that the only way to complete a race that is too big to imagine is to break it down into imaginable pieces, set small goals along the way with the help of your Team's experience and guidance, and take the first step. This family history and approach to challenges became the foundation of My Bridge 4 Life™. Professionally, Roger creates world-class experiences that utilize new technology channels for the delivery of world class experiences. Recent clients include: The National Cancer Institute (where he is the creative director), Aquarium of the Pacific, Lucas Arts, Keas, LiveStrong, Methuselah Foundation, and Tula Health. He previously spent 12 years as a Creative Director / Vice President at the Walt Disney Company, first at Disney Interactive and then at Imagineering. Before Disney, Roger helped build Knowledge Adventure, creator of the Jumpstart brand, and was a creative leader in interactive projects like Steven Spielberg's Director's Chair and Starbrite Worlds Online. In classic media he has written and directed feature films and television, but is genuinely proud of researching/writing "The Living Sea" (Academy Award nomination for best documentary-Imax).
  • Alli Mills - Creative Director / Graphic Designer
    Alli Mills
    Alli learned at an early age that all of us will deal with a health challenge at some point in our lives. While growing up, several close family members, as well as some good friends, have either been faced with a diabetes or cancer diagnosis. Seeing how they rose to the challenge has inspired her to be part of My Bridge 4 Life™. Alli graduated from the University of Southern California with a Bachelors of Fine Arts degree. During her professional career, she has helped brands such as Disney, Yahoo!, and Lexus to envision and design relevant Web-user experiences. She is currently the Art Director for Karma Media Labs and is consulting with the National Cancer Institute. She brings over 12 years of experience in design to My Bridge 4 Life.
  • Jocelyn Harrison - Community & Business Development
    Jocelyn Harrison
    Growing up in a large family has given Jocelyn a keen awareness of the value of community and family support. Her personal experience with taking big challenges and dividing them into manageable phases involves a lifetime of setting goals and achieving them in both work and play. She graduated from Kennesaw University, Summa Cum Laude with a BBA in Marketing, increased her company’s revenues by 800%, and has trained for and run numerous road races, the Boston Marathon, and triathlons. You’ll find Jocelyn on My Bridge 4 Life™ where she and her family have gathered to manage the devastating affects of Alzheimer's and cancer on her mother.
  • Kyle Buckley - Manager & Copy Writer
    Kyle Buckley
    Kyle graduated from Pomona College with a degree in English and Creative Writing, and was recipient of the Dole, Kinney Prize in Creative Writing. In addition to working as content manager on My Bridge 4 Life, she contributes her skills as a writer and copy editor to Methuselah Foundation and WalkStyles, Inc. Kyle is also fiction editor of Burnside Review, a Portland-based literary journal. Several years ago, Kyle was witness to her grandparents' battles with cancer. Even more recently, she watched her father fight his. She brings her personal understanding of these challenging journeys to her work on My Bridge 4 Life. She is very proud to be part of a project so dedicated to promoting the hope and healing that come with growing our communities and sharing our life stories.
  • Allegra Westfall - Account Manager
    Allegra Westfall
    Allegra has spent the last six years as creative director for Media West, a marketing and design boutique that specializes in creating patient educational materials for physicians' offices and wellness clinics throughout North America. Allegra brings to the team an extensive background in copywriting, graphic design, corporate branding, and clinical marketing strategy. She has personally worked with hundreds of physicians, surgeons, and pain specialists, helping them to develop effective patient outreach tools. A favorite aspect of her job is when stories of patient recovery cross her desk. Allegra is enthused to be working with My Bridge 4 Life and committed to making it accessible to those who need it most.
  • Jay Stakelon - Media Designer & Flash Developer
    Jay Stakelon
    Jay Stakelon met Founder Roger Holzberg while working at the Walt Disney Company, where he designed and developed innovative rich media solutions for Disney's worldwide theme parks and cruise line sites. Jay graduated with honors from Vassar College and is a co-founder of Union Studio, an interactive design & web development firm focused on conceptualizing and implementing inventive, fun and functional online creative for clients like Fox Interactive Media, Live Nation, NBC/Universal and The Walt Disney Company. Jay has also recently led the design and branding effort for Methuselah Foundation. His personal passion for My Bridge 4 Life comes from his friendships with people who have faced life-threatening challenges and have not had the community support they needed along the way. He hopes to use his skills and experience to help people find ways to live longer, healthier lives.
  • Reason - Technologist
    Reason is a respected blogger and resource for the life extension movement, and works as a technologist in a variety of industries. He saw the need for (and created) the Longevity Meme after spending a number of years searching for the most useful contribution he could make to the future of healthy life extension. You can find Longevity Meme at: http://www.longevitymeme.org and Fight Aging! at http://www.fightaging.org.
  • Adriana Boden
    Adriana Boden
    Adriana is the Co-founder of The Empowered Healthcare Community (ECH). Her own journey through the healthcare system was the inspiration to create EHC. The mission of EHC is to assist patients to understand and embrace that they are a critical part of their health care team and are both responsible for and entitled to having an active voice in their care. Adriana is currently Enterprise Sales Manager at Google. Her professional career includes positions at Microsoft and EBay and her educational background includes a BA in Economics from UC Berkeley and an MBA from Harvard.
  • Carol Lin
    Carol Lin
    Carol is a journalist and social media entrepreneur creating media channels for health related non-profits starting with www.lungtube.tv for www.lungcarefoundation.org. She spent twelve years as an award winning broadcast journalist for ABC News World News Tonight, Good Morning America and CNN. Her transition in to patient driven stories, social media and social entrepreneurship in healthcare began when she lost her husband to a rare form of cancer shortly after their daughter was born in 2003, and helping her mother successfully battle a rare form of lymphoma.
  • Dave Gobel
    Dave Gobel
    Dave is Chief Venture Strategist for the Transportation Security Administration where he concepted and created the Strategic Innovation and Future View function within the Office of Strategic Management and Analysis. He is a member of the core group charged with authoring, compiling and vetting TSA’s strategic plan. In 2002, Dave founded Methuselah Foundation, a 501c3 that strives to end the diseases of aging with cutting edge technology and strategies. He created the Mprize as Methuselah Foundation’s key driver for longevity research.
  • Jonathan Cho
    Jonathan Cho
    Jonathan is Chief of Communications Technology at National Cancer Institute providing leadership for NCI’s electronic communications and is a principal advisor to the Office of Communications & Education. He is currently leading the “evolution” of cancer.gov, creating a multidimensional approach to easing the cancer journey for patients, healthcare professionals and researchers. Jonathan came to NCI from the Peace Corp. A lifetime of public service gives Jonathan a rich understanding of providing support and care to those in need.
  • Mark Gerard, MD
    Mark Gerard
    Dr. Gerard is an internist with a private practice in Burbank, CA. In 2007 Dr. Gerard chose the 'concierge' primary care model in order to offer his patients more individualized, preventive care with the full benefits of a traditional practice. His patients consider him to be 'attentive, accessible and immediately available'. He graduated 'summa cum laude' from UCLA and did his post graduate training there as well. He is a Diplomate of the American Board of Internal Medicine and is a member of the Concierge Choice Physicians' team.
  • Student Advisory Board
  • Shane Clark
    Shane Clark
    Shane is a full time student at the University of Central Florida. After successfully completing a rigorous science curriculum at his high school with his name on the President's List for academic excellence, Shane dedicates most of his time to studying the existence and diagnosis of many cancers and neurodegenerative diseases. Pursing a double major in Molecular & Microbiology and Biotechnology, Shane wishes to aid and support those who battle the diseases that affect so many in today's society.



  • "I sent your link to a friend of mine in Boston. She is a breast cancer survivor, so I am sure that she will join and pass the word on to her circle of friends and fellow patients. Once again what a wonderful thing that you have started, it is true that one person can CHANGE the world!
    Rene'e Beaudrie
    , Mother and Bridge Builder
  • "Cancer...yikes! What did I get from My Bridge 4 Life? I got an instant sense that I was not alone, and that there were people out there who had been through it, with tips to offer to get me through it, too. And I did!"
    Lisa Day
    , Manager of Internet Strategy
    / Disney
  • "I've been juggling hormone replacements since becoming a cancer survivor in 2003. My Bridge 4 Life, even today, helps me to figure out focused questions to ask my doctor and different ways to think about 'tuning' my medications for my optimum health."
    Eileen Grubba
    , actress
  • "I have been Roger Holzberg's Primary Care Physician for over a decade, both before and after his cancer diagnosis. I have seen the results of his Bridge Plan over the last four years, first in how it helped him rally his community from diagnosis through surgery and radiation, then in how it helped guide him in building his wellness program (including his diet and fitness routine). My Bridge 4 Life has definitely helped Roger with his path to wellness."
    Dr. Mark Gerard
    , MD
  • "Learning about My Bridge 4 Life was truly an 'aha' moment. Having an internet site that allows access to information, creation of one's own support team from all different areas of the globe, and building a wellness plan during a major health crisis is a brilliant concept. Roger Holzberg has developed this idea through his own experience with cancer, and the Methuselah Foundation is helping to share and expand his vision with everyone facing life-threatening challenges."
    Kate Esposito
    , New Jersey
  • "I just wanted to drop you a quick note in praise of My Bridge 4 Life. After a recent health scare, I wasn't sure where to turn for next steps to health and peace of mind. My Bridge 4 Life helped me so much! I set Bridge goals and plans, started a fitness program and changed my diet. Not only do I feel healthier, stronger and more energized, my friends and family are blown away by the way I look and the confidence I've gained!"
    Rhonda Gilligan
    , Creative Director
    / Expedia.com
  • "When I was diagnosed with cancer last year My Bridge 4 Life was really beneficial in helping me think through the right questions to ask and the best conversations to have with my doctors, and it therefore helped me get through it with less fear and get back to work more quickly."
    Amy Brady
    , School Teacher